Navigating Google Consent Mode Updates for Enhanced Digital Marketing as a Service
In the ever-evolving landscape of online marketing, staying abreast of platform updates is crucial for optimising strategies. One recent and significant update pertains to Google’s Consent Mode, impacting how Google Analytics gathers data. For clients relying on Google Analytics, understanding these changes is paramount for maintaining effective digital marketing practices. Google has introduced Consent Mode […]
Article from Katie: Driving Sales with Web Design UK & Local Business SEO Strategies
In recent weeks, I’ve seen many business owners grappling with the challenge of where to start with their marketing efforts. It’s a common dilemma within businesses that don’t have a designated marketing function, but one that can be overcome with the right guidance and strategy. As the Managing Director of activ Marketing, I’ve had the […]
How to get the most out of your Google Analytics reports with the move to GA4
Google Analytics can sound pretty terrifying to a marketing novice but it’s essentially a free Google developed tool to track how users interact with your website. It allows you access to easy-to-read and easy-to-produce reports which can help businesses make important decisions about their website development and search engine optimisation tactics.
10 reasons to have a professionally built website
There’s no reason why a business owner shouldn’t have a website, unless, of course, they are not interested in growing their business! Today, creating a website or online store is pretty easy. It is inexpensive and you don’t need to be a techie to be able to manage your site. But having a website isn’t […]
