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Navigating Google Consent Mode Updates for Enhanced Digital Marketing as a Service


In the ever-evolving landscape of online marketing, staying abreast of platform updates is crucial for optimising strategies. One recent and significant update pertains to Google’s Consent Mode, impacting how Google Analytics gathers data. For clients relying on Google Analytics, understanding these changes is paramount for maintaining effective digital marketing practices.

Google has introduced Consent Mode Version 2, bringing nuanced adjustments that directly influence Google Ads and Analytics. Failure to adapt cookie consent plugins to accommodate Version 2 could disrupt data collection and compromise marketing insights. The core requirement revolves around providing users with customisable consent choices based on distinct categories and tags embedded within website headers.

Let’s delve into the specifics of how different cookie consent plugins can be configured to align with Consent Mode Version 2:

CookieYes offers comprehensive guidance through a video tutorial and detailed documentation. Notably, transitioning from Version 1 to Version 2 entails utilising the web app alongside the plugin. Enabling Google Consent Mode Support is pivotal. However, it’s essential to note that the free plan imposes limitations on page views, so if your website receives more than 25,000 views per month, you will need to invest in one of their paid plans.

GDPR Cookie Consent Plugin by WebToffee

Configuring this plugin for Consent Mode Version 2 is relatively straightforward. Users can navigate to the General tab and enable Google Consent Mode, followed by mapping consent types as per requirements. Any queries or clarifications can be directed to the plugin’s support team on the WordPress repository.


For Iubenda users, transitioning to Consent Mode Version 2 involves following the directed setup process. Depending on whether the plugin or API is utilised, updates may occur automatically or require manual script replacement. Exploring resources such as blog posts can offer additional insights into the nuances of this transition.

These updates signify a proactive approach by Google to enhance user privacy while ensuring marketers can still derive valuable insights. By aligning with Consent Mode Version 2, businesses can uphold regulatory compliance while maintaining the integrity of their marketing data. Strategic activities monitored through Google Analytics can yield more accurate and actionable results, empowering businesses to make informed decisions.

In conclusion, adapting to Google’s Consent Mode updates is imperative for businesses leveraging Google Analytics for digital marketing endeavours. By understanding the nuances of these changes and implementing the necessary adjustments within cookie consent plugins, businesses can ensure uninterrupted data collection and derive actionable insights for optimising marketing strategies.

If you would like support in making these updates for your website, please get in touch with our tech team for help.

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