Merry Christmas from Team activ! Thank you for your valued business in 2023. Wishing you an enjoyable break and a prosperous 2024.

Navigating Google Consent Mode Updates for Enhanced Digital Marketing as a Service

In the ever-evolving landscape of online marketing, staying abreast of platform updates is crucial for optimising strategies. One recent and significant update pertains to Google’s Consent Mode, impacting how Google Analytics gathers data. For clients relying on Google Analytics, understanding these changes is paramount for maintaining effective digital marketing practices. Google has introduced Consent Mode […]

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