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What is the Effect of a Strong Marketing Plan on Your Business?

MD Katie Bullon

It’s no secret that having a strong strategic marketing plan is essential for any business that wants to succeed. But how exactly does a strong marketing plan help businesses increase their profits? The answer is simple: by making sure that your business reaches the right people, at the right time, with the right message.

Developing a Marketable Marketing Plan

At activ we start by first determining our target audience and create buyer personas to understand their needs and how best to serve them. These are basic marketing fundamentals.
Marketing planning should start with comprehensive research into the target audience, including:
who they are, what their needs and goals are, and how your product or service can meet their needs.

Once you have identified your target audience and conducted the necessary research, you can create a strategic marketing plan that outlines how you will reach them through the various channels you choose. This could include website design, social media campaigns, email campaigns, direct mail campaigns, or other tactics. With strategic planning, you can then ensure that your message is reaching the right people in the right way to build interest in your product or service.

Next, you’ll need to define the key messages and objectives of the marketing plan, focusing on how they align with the goals of your business. You’ll also want to ensure that the messaging is consistent across all channels and platforms. To do this, it’s important to clearly identify your target audience and develop a strategic plan that takes into account their preferences and behaviours. Additionally, it’s essential to measure the performance of your efforts by tracking metrics such as engagement, website traffic, and sales. By taking these steps early on in the process, you’ll be able to shape your strategic marketing plan in an effective way that will bring value to your business.

Finally, you’ll need to identify appropriate tactics – from paid and organic social media campaigns, content marketing, website optimisation, email campaigns and more – that will help to promote your product or service in an effective way. A strategic marketing plan that covers all of these elements can help ensure that your product or service is promoted in the most effective way.

Popular Strategies for Maximising Profits Through Marketing

Essentially your marketing plan should be profitable for your business. Strategies we use here at activ for maximising profits include emphasising marketing automation for efficient customer communication and engagement, taking advantage of the power of social media to reach potential customers, and investing in search engine optimisation (SEO) to increase visibility on search engine platforms.

A strategic marketing plan should always include these strategies in order to ensure profitability. Marketing automation can help businesses automate their customer engagement campaigns to keep customers aware of new products, special offers, and other relevant updates. Similarly, utilising the power of social media can help businesses reach a large number of potential customers. This is an ever-changing ever-growing platform with so much potential to reach those targeted audiences. Lastly, investing in SEO is crucial for improving a business’ ranking on search engine platforms and increasing visibility. All of these strategies should be part of a strategic marketing plan if businesses want to maximise their profits through effective marketing.

At activ we like to get together in the first instance and just fire out all the ideas, whether they have been thoroughly thought through or have just sprung to mind. Be creative in this process, as out of many ideas you’ll begin to see a targeted, specific plan come together, which will ultimately lead to reaching the right people at the right time and the generation of more leads and sales, therefore increased profits.

If you’d like a marketing specialist to produce a
strategic marketing plan for your business, contact us for more details.

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