Merry Christmas from Team activ! Thank you for your valued business in 2023. Wishing you an enjoyable break and a prosperous 2024.

Level Up Your Sales: A Foolproof New Year Marketing Plan for Small Businesses

January is a great time of year to take a step back and ensure you strategise all the thoughts and ideas you have.

Our Managing Director, Katie says “Running a business and working to objectives is often a big task. But remember, this is greatly supported with planning and well thought out marketing activity”

Read below for Katie’s run down on starting 2024 in the best way possible.

Are you ready to level up your sales for 2024? Well, you’ve come to the right place! 

Whether you sell handmade crafts, run a cozy café, or provide professional services, we’ve got the ultimate foolproof marketing plan to skyrocket your success in 2024. 

No more feeling overwhelmed or unsure about where to focus your efforts. We have been working with businesses since 2008, helping the superpower their digital marketing activity. Here are out top 5 tips for starting 2024 with a bang. 

Tip 1 – Review 2023 activity

Try and look back to what you did well when it comes to your marketing plan for small business. 

As we enter the new year, it’s essential to take a step back and reflect on the strategies that worked in the past. Consider the areas where your business excelled, whether it was through social media campaigns, email marketing, or targeted advertisements. 

By identifying your successes, you can build upon them and further maximize your marketing efforts for the upcoming year. Use the valuable insights gained from 2023 to develop a new plan that was even better than last year.

Tip 2 – Review the data

Before you dive headfirst into creating this plan, reviewing the data is an absolute must. 

Whether you are analyzing your website traffic, social media engagement, or customer conversion rates, diving into the numbers will provide crucial insights. Take a close look at which marketing channels are bringing in the most leads and focus your efforts there. Additionally, pay attention to any patterns or trends that can help you make informed decisions moving forward. By understanding what is working and what isn’t, you can optimize your marketing efforts for maximum impact and ROI. 

Tip 3 – create your 2024 objectives

When it comes to creating a foolproof marketing plan for small businesses, setting clear objectives is crucial. 

By outlining what you hope to achieve by the end of 2024, you can effectively strategize and allocate resources to reach those goals. Whether it’s increasing brand awareness, driving more website traffic, or boosting sales, having a concrete target in mind will keep you focused and motivated. Take the time to brainstorm and map out specific objectives that align with your overall business plan. This will not only give you a sense of direction but also provide a benchmark to measure your progress as the year unfolds. 

We’d recommend keeping things simple and focusing on 3-5 marketing objectives, budget dependent. 

Tip 4 – create a schedule of activities to achieve your objectives. 

When it comes to boosting sales and growing your small business, it’s time to think outside the box. 

Implementing a marketing plan is essential for success in today’s competitive landscape. We like to set a monthly schedule of activity for our team to work to, all devised with the main goal of achieving objectives.

One effective activity strategy is to diversify your promotional efforts by exploring unique and innovative channels.

Consider leveraging the power of social media influencers, hosting engaging webinars, or even collaborating with local businesses for cross-promotion. The key is to get creative and find unconventional ways to reach your target audience and achieve your objectives.

 By embracing out-of-the-box thinking, you’ll be able to connect with potential customers on a deeper level and differentiate your brand from the competition, ultimately driving more sales and growing your business. So don’t be afraid to try something new and daring – it might just be the game-changer you need for a prosperous 2024.

Tip 5 – Put in place continuous review and improvement procedures

When it comes to boosting sales and staying ahead of the competition, having a solid marketing plan is paramount. To ensure optimal results, it’s essential to put in continuous review and improvement procedures. This means regularly evaluating the effectiveness of your marketing efforts and making necessary adjustments along the way. By keeping a close eye on your campaigns and analyzing customer feedback, you can identify areas for improvement and fine-tune your strategies accordingly. This makes sure you are making the best use of time and budget, whilst keeping your objectives in mind.

We hope that has been useful. If your small business needs help in devising your 2024 strategy, get in touch with our experienced team.

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