The importance of online reviews
January is a great time to think about how you can promote your business for the coming year! You might think that ‘reviews’ is just a fancy way of saying ‘word of mouth’ and you’d be absolutely right, except that they have the ability to be seen by so many more people at once, and […]
Determine your USP to stand out from the crowd
Your Unique Selling Proposition (USP) is what sets your business apart from your competitors. Determining your USP is therefore paramount in carving out a niche in a crowded marketplace. At activ we work with a wide range of clients from many types of businesses; we have a wealth of knowledge and experience in helping find […]
Why we love SEO
The world of Search Engine Optimisation is no easy-to-grasp concept, particularly for those that are not ‘digitally-minded’ and it can be scary to some small businesses who are just taking their first plunge into the realms of online / digital marketing. You’ve just spent ages designing and launching a website and now you have to […]
